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Healthline Lessons
Expertise:
Overview:
Healthline Media is the leading health website in the U.S., with 72.9 million monthly visitors. Known for reliable research, diverse perspectives, and compassion, it’s a trusted resource that helps people make healthier choices while continually improving its design to better connect with users.
My Role:
As part of the design team, I worked with designers and photo editors on the editorial team to create visuals that connected with our audience. I contributed ideas that shaped our creative direction and helped develop design guidelines and templates to ensure consistency during a brand refresh.
Outcome:
The project delivered a design system and style guide with templates for graphics, social media, and web visuals, aligning with Healthline’s refreshed brand. This scalable system cut content production time by 20%, improved brand recognition by 15%, received positive feedback, and built user trust with consistent, approachable design.
Credits:
Keitch Ciampa, Madeleine Weiss, Ruth Basagoitia, Alexis Lira, Brittany England,
Diego Sabogal, Lauren Park, Anthony Lasala, Monica Pardo
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How It Works
Users first input their email and then received access to the dashboard that showed their lessons and tracked their progress. The learning is self-paced and helped kept users motivated using features like email reminders, graduation flows, and milestone rewards.
The Design:
We designed header illustrations and infographics to make Healthline Lessons more engaging, vibrant, and easy to understand. The illustrations highlighted each lesson's topic, creating a cohesive story, while the infographics simplified complex information, aligning with the style and tone of the content.
Impact:
After launch, we saw promising results from users. Notably, we noticed a 50+% completion rate for lessons,compared with 18% for a Healthline article. Of registered users, 86% viewed at least one lesson.
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