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Healthline:
Healthline Lessons
Overview:
Healthline Lessons is a learning platform that engages users through digestible, five-minute lessons. These lessons guide people through small, achievable steps that have an impact on their holistic wellness.
My Role:
Established the project's visual aesthetic by crafting unique illustrations and meticulously selecting and editing stock photography in partnership with the editorial and UX design team.
Outcome:
The project delivered a responsive, user-friendly platform with clear navigation, custom wellness illustrations, and engaging visuals. Key features like progress tracking and bite-sized lessons drove a 35% increase in completion rates, a 20% boost in engagement, and positive feedback for its simplicity and effectiveness.
Credits:
Ruth Basagoitia, Alexis Lira, Wenzdai Figueroa, Whitney Williams
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How it Works
Users first input their email and then received access to the dashboard that showed their lessons and tracked their progress. The learning is self-paced and helped kept users motivated using features like email reminders, graduation flows, and milestone rewards.
We designed header illustrations and infographics to make Healthline Lessons more engaging, vibrant, and easy to understand. The illustrations highlighted each lesson's topic, creating a cohesive story, while the infographics simplified complex information, aligning with the style and tone of the content.
After launch, we saw promising results from users. Notably, we noticed a 50+% completion rate for lessons,compared with 18% for a Healthline article. Of registered users, 86% viewed at least one lesson.
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