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Greatist:
Brand Refresh
Overview:
My Role:
As an editorial designer, I supported the greatist.com platform through creating brand guidelines, curated visuals for multiple versicles. We worked closely with the SEO team to generate and adhere content with the user’s needs.
Outcome:
Refreshing Greatist's visual identity boosted user engagement, increasing time spent per article by 12% and site traffic by 18%. The new design improved brand recognition, described by users as “fun” and “modern,” while streamlining content production, reducing turnaround times by 25%.
Credits:
Madeleine Weiss, Brittany England, Dana Devenport, Alexis Lira, Lauren Park, Anthony Lasala, Irene Goddard
At Greatist, photography is a key element in creating connections and resonating with our audience. To convey authenticity with our bold and cool aesthetic, we sourced images from Getty, Stocksy, and our in-house library, showcasing real emotions, flash photography, and unique compositions to deliver a relatable and visually captivating experience.
Illustrations convey information in an engaging and entertaining way. Playful designs are key to Greatist's brand identity, using dynamic, retro-inspired graphics to draw in audiences while addressing sensitive topics with a welcoming and empathetic tone.
Quirky collages and gifs are a large part of the Greatist brand expression. The youthful, nostalgic, and trend-relevant visuals help engage viewers around sensitive topics in a way that feels approachable and non-judgemental.
Animations (gifs) bring graphics to life, adding movement and energy that capture attention. These lively, interactive visuals make editorial content more dynamic, drawing viewers in and turning static images into an engaging, memorable experience.
At Greatist, our social media graphics were designed to seamlessly link to articles, providing a convenient and engaging way for our audience to explore and enjoy the content.
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