top of page
Bezzy:
Social Media
Overview:
Bezzy, by Healthline Media, creates a supportive online space for people
with chronic conditions, offering peer connections, empathetic support, and
practical advice. This free, moderated platform helps users feel seen, valued,
My Role:
As a Marketing Designer, I created eye-catching graphics to grow our social media channels and developed systems and templates for easy, consistent use.
I collaborated with copy and marketing teams to align visuals with brand messaging and boost engagement.
Outcome:
The designs were relatable and community-focused, featuring testimonials and polls to drive engagement. This resulted in a 22% increase in engagement, 18% follower growth, and a 15% rise in click-through rates. The visuals received positive feedback, and internal teams appreciated the 30% reduction in design lead times.
Credits:
Ryan Hamsher, Heidi Pashman, Brittany England, Alexis Lira
I developed templates to ensure consistent branding, save time, and maintain a professional appearance. They streamlined content creation, supported scalability, and simplified collaboration with copywriters, enabling us to work efficiently and adapt designs to different campaigns while enhancing audience engagement and performance analysis.
I created graphics for social media content, like Instagram, to capture attention, communicate messages, and reinforce our brand identity. Eye-catching designs helped our posts stand out, while tailored visuals built recognition and trust. Graphics also boosted storytelling, engagement, and shareability, expanding our reach and impact.
We worked with health advocates (influencers) to make our brand feel more relatable. Their authentic voices and personal experiences made our message resonate with a wider audience, building trust and fostering a sense of community. By partnering with influencers, we were able to reach people who saw them as role models, making our content feel more genuine and approachable.
bottom of page