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Greatist: Brand Refresh
Expertise:
Overview:
Greatist is a wellness site aimed at younger adults, offering approachable, evidence-based content on fitness, nutrition, mental health, relationships, and everyday well-being. Its tone is friendly and relatable, making healthy habits feel accessible and realistic for real life.
My Role:
As part of the design team, I worked with designers and photo editors on the editorial team to create visuals that connected with our audience. I contributed ideas that shaped our creative direction and helped develop design guidelines and templates to ensure consistency during a brand refresh.
Outcome:
The project produced a flexible design system and style guide with templates for graphics, social media, and web content, all aligned to Greatist’s refreshed brand. This cohesive system streamlined content creation, strengthened visual consistency, and helped reinforce Greatist’s friendly, relatable voice across every touchpoint.
Credits:
Keitch Ciampa, Madeleine Weiss, Ruth Basagoitia, Alexis Lira, Brittany England,
Diego Sabogal, Lauren Park, Anthony Lasala, Monica Pardo
Photography:
At Greatist, photography is a key element in creating connections and resonating with our audience. To convey authenticity with our bold and cool aesthetic, we sourced images from Getty, Stocksy, and our in-house library, showcasing real emotions, flash photography, and unique compositions to deliver a relatable and visually captivating experience.
Home Page Application
Illustration:
Illustrations convey information in an engaging and entertaining way. Playful designs are key to Greatist's brand identity, using dynamic, retro-inspired graphics to draw in audiences while addressing sensitive topics with a welcoming and empathetic tone.
Desktop Key Art
Mobile Key Art
Photo Collage:
Quirky collages and gifs are a large part of the Greatist brand expression. The youthful, nostalgic, and trend-relevant visuals help engage viewers around sensitive topics in a way that feels approachable and non-judgemental.
Article Application
Gifs:
Animations (gifs) bring graphics to life, adding movement and energy that capture attention. These lively, interactive visuals make editorial content more dynamic, drawing viewers in and turning static images into an engaging, memorable experience.
Swag:
Greatist swag was awesome because we used custom illustrations that really reflected our brand's personality. It made everything feel unique and personal, not just like regular company merch. Plus, it was super fun and creative! (and wearable)
Social:
At Greatist, our social media graphics were designed to seamlessly link to articles, providing a convenient and engaging way for our audience to explore and enjoy the content.
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