Bezzy: Social Media
Expertise:
Illustrations by Brittany England and Ryan Hamsher
Overview:
Bezzy, by Healthline Media, creates a supportive online space for people
with chronic conditions, offering peer connections, empathetic support, and
practical advice. This free, moderated platform helps users feel seen, valued,
and understood.
As a Marketing Designer, I created eye-catching graphics to grow our social media channels and developed systems and templates for easy, consistent use.
I collaborated with copy and marketing teams to align visuals with brand messaging and boost engagement.
Outcome:
The designs were relatable and community-focused, featuring testimonials and polls to drive engagement. This resulted in a 22% increase in engagement, 18% follower growth, and a 15% rise in click-through rates. The visuals received positive feedback, and internal teams appreciated the 30% reduction in design lead times.
Credits:
My Role:
Ryan Hamsher, Heidi Pashman, Brittany England, Alexis Lira
Key Contributions:
I developed templates to ensure consistent branding, save time, and maintain a professional appearance. They streamlined content creation, supported scalability, and simplified collaboration with copywriters, enabling us to work efficiently and adapt designs to different campaigns while enhancing audience engagement and performance analysis.
Workflow & Collaboration:
I collaborated closely with the marketing team and copywriters to shape compelling stories and ensure our visuals aligned seamlessly with messaging. For more elaborate and custom pieces tailored to specific campaigns, we leveraged Illustrator to create refined, high-quality designs that elevated the brand’s presence and impact.
Streamlining Processes:
As a designer, I streamlined workflows by creating a library of Canva templates, giving copywriters easy access to editable designs whenever they needed. This not only improved efficiency but also ensured brand consistency across materials, reducing turnaround time and allowing the team to focus on high-impact creative work.
Applications:
We incorporated branded elements into Reels to maintain visual consistency and enhance brand recognition. This ensured that every video aligned with the brand’s identity while keeping content engaging and dynamic.
