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Palette: Visual Identity
Expertise:
Overview:
Palette is a cosmetics brand is a judgment-free space for millennials to express themselves through makeup. Blending soft, calming tones with bold pops of color, it promotes empowerment, inclusivity, and self-care. With sleek packaging and a community-driven ethos, it embraces beauty with no rules—just you.
My Role:
As the Lead Designer, I define the visual direction for the brand, blending soft and bold tones to reflect its empowering, inclusive values. I guide the team in creating cohesive visuals across web, social media, and campaigns, working closely with marketing and product teams to ensure the brand's message is consistently communicated.
Outcome:
Higher social media engagement, more followers, website traffic, and mentions, showing that the brand’s message of self-expression resonates and drives conversations, recognition, and a deeper connection with the audience, ultimately leading to increased brand awareness and loyalty.
Credits:
Laura Navarro, Alexis Lira, Alex Thorpe, Tim Schulz
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Emails:
Emails were effective for Palette because they allowed the brand to connect directly with customers who value inclusivity. Through email, Palette could share its message of empowerment, showcase its bold yet calming products, and highlight its community-driven, judgment-free ethos, making it easy to stay engaged with its audience.
Through platforms like Instagram and TikTok, Palette could showcase its bold products, share empowering messages, and connect with its community in a fun, interactive way, reinforcing its judgment-free, inclusive ethos.
Social:
Marketing:
Billboards and signs were a great way for Palette to showcase its brand in busy areas, helping more people discover it and connect with the brand beyond just online.
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