Healthline: Design Systems
Expertise:
Photography is far and away our most used visual tool for defining content at Healthline. As a portal into the world of Healthline, our images create instant impressions, connections, and trust, as well as a sense of community with our audiences. It is essential that our photographs maintain the values and brand identity of Healthline – with a focus on the key attributes and approach to specific types of imagery outlined in these guidelines.
Photography
Authenticity
Diversity
Empathy
Body Positivity
Illustrations tell stories, visually represents ideas, and delivers information in an interesting and engaging way.
We strive to make sure our illustrations feel original, credible, empathetic, and unexpected. Through a cohesive approach that is sophisticated and consistent, we have the freedom to break the rules, switch things up stylistically, and push the boundaries between illustration and fine art to convey the message in the exact tone needed.
Illustration
Minimalist
Lifestyle/Editorial
Conceptual
Portrait
Medical
Photo collages were a great way to generate original pieces using stock photography as a foundation. They allow us to cross natural and physical laws to enter the realm of the imagination, using real subjects that connect with the audience. Our collages are generally characterized by using well illuminated subjects silhouetted against simple color backgrounds with subtle textures, gradients, and patterns.
Photo Collage
POV
Product Reviews
Lifestyle/Editorial
Series
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Social graphics gave us a space to experiment with bold, imaginative visuals grounded in reality. By starting with stock photography and layering in color, texture, and unexpected composition, we created visuals that feel both relatable and surreal. Our social design style leans into clean silhouettes, vibrant backgrounds, and playful gradients—designed to catch the eye and invite curiosity while staying true to the message.
Social
Nutrition
Illustration
Collage
