Healthline: Design Systems
Expertise:
Color sets the tone. It shapes how our ideas land and how our brand is felt. For Healthline, we wanted a palette that’s truly vibrant full of energy and optimism without becoming loud or overwhelming. Healthline is active and bold, but not overly bright, with colors that stay eye-catching yet sophisticated. Each tone is chosen to feel modern and fresh, creating a visual system that feels human, warm, and unmistakably Healthline.
Color Palette:
Photography
Photography is far and away our most used visual tool for defining content at Healthline. As a portal into the world of Healthline, our images create instant impressions, connections, and trust, as well as a sense of community with our audiences. It is essential that our photographs maintain the values and brand identity of Healthline – with a focus on the key attributes and approach to specific types of imagery outlined in these guidelines.
— Empathy
— Diversity
— Authenticity
— Body Positivity
Illustration
Illustrations tell stories, visually represents ideas, and delivers information in an interesting and engaging way. We strived to make sure the illustrations felt original, credible, empathetic, and unexpected. Through a cohesive approach that is sophisticated and consistent, we have the freedom to break the rules, switch things up stylistically, and push the boundaries between illustration and fine art to convey the message in the exact tone needed.
— Minimalist
— Lifestyle/Editorial
— Conceptual
— Portrait
— Medical
Photo Collage
Photo collages were a great way to generate original pieces using stock photography as a foundation. They allow us to cross natural and physical laws to enter the realm of the imagination, using real subjects that connect with the audience. Our collages are generally characterized by using well illuminated subjects silhouetted against simple color backgrounds with subtle textures, gradients, and patterns.
— POV
— Product Reviews
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— Lifestyle/Editorial
— Series
Social
Social graphics gave us a space to experiment with bold, imaginative visuals grounded in reality. By starting with stock photography and layering in color, texture, and unexpected composition, we created visuals that feel both relatable and surreal. Our social design style leans into clean silhouettes, vibrant backgrounds, and playful gradients, designed to catch the eye and invite curiosity while staying true to the message.
— Nutrition
— Illustration
— Collage
