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Migo: Visual Identity & Branding
Expertise:
Overview:
Migo is a natural pet treat company specializing in freeze-dried snacks made from high-quality ingredients. Free from artificial additives, their treats are crafted with love to provide pets with healthy, nutritious, and delicious options.
My Role:
As the founder and designer of Migo, I built the brand to reflect our commitment to natural, high-quality pet treats. I handle everything from branding and content creation to art direction, crafting cohesive visuals that resonate with pet owners. Through thoughtful design and storytelling, I’ve shaped Migo into a trusted and memorable brand.
Outcome:
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A cohesive and impactful visual identity has made Migo easily recognizable and trusted by pet owners.
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Thoughtful branding and authentic storytelling have fostered an emotional connection with customers, turning them into repeat buyers.
Credits:
Alexis Lira, Jose Luis Lepe
Key Art
Typography
Color palette
Adaptable shapes
Illustration system
Product:
Migo is more than just treats. it’s about joyful wagging tails, worry-free treats, and
the confidence that your furry "A-migo" is enjoying something genuinely good for them.
After all, they deserve the best and they know it!
Print:
I created an illustration system designed to work seamlessly across both print and digital touchpoints. My goal was to make it the visual voice of MIGO—full of personality, versatility, and charm. The illustrations were crafted to be expressive and memorable, with the flexibility to evolve into wearable merch that customers would genuinely want to own.
Packaging Design
Merch Design
Stickers
Info cards
Enamel pins
Digital:
For the digital experience, I designed the web UI, including all components such as iconography, buttons, and layout systems. I also curated the visual language by introducing original photography and custom illustrations, while ensuring visual consistency across breakpoints. In addition, I developed a cohesive design system to streamline future updates and maintain brand alignment.
Web design components
Inconography
In-house photography
Social Media
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