Healthline: Landing Pages & Presentations
Expertise:
Overview:
Healthline was preparing to launch two important campaigns—one centered on Sexual Health and the other on LGBTQIA+ Health. The goal was to develop a cohesive visual approach that felt bold and branded, yet approachable and inclusive. They wanted to avoid overly literal representations and instead focus on visuals that would resonate emotionally with a diverse audience. The creative direction needed to strike a balance between being informative and inviting, while also reflecting the brand’s commitment to health equity and representation.
As lead designer, I partnered with my creative manager and the marketing team to develop concepts, curate and manipulate imagery, and craft a cohesive visual story. The goal was to create bold, inclusive designs that aligned with Healthline’s brand while avoiding literal interpretations.
My Role:
Outcome:
The campaigns launched successfully across Healthline’s digital channels, resulting in increased engagement, community shares, and positive sentiment, especially from LGBTQIA+ audiences.
The work not only elevated awareness around Sexual Health and LGBTQIA+ wellness but also reinforced Healthline’s reputation as a trusted, inclusive health resource.
Credits:
Ruth Basagoitia, Alexis Lira
Landing Page:
My vision for the landing page imagery was to create a conceptual and sophisticated representation of a sensitive topic, one that was both respectful and impactful. To realize this, I sourced carefully selected, high-quality images from Stocksy and skillfully manipulated them to align with the intended tone. The goal was to avoid literal or clichéd visuals and instead present the subject matter in a tasteful yet confident manner that authentically conveyed the campaign’s message.
One Pager/ Presentation:
The campaigns surpassed expectations, generating significant engagement and positive feedback. Consequently, leadership highlighted the work during a company-wide town hall, and the marketing team requested a presentation deck and a one-pager to showcase the campaign’s visuals and impact across Healthline’s platform.
Landing Page:
For the LGBTQIA+ campaign, our goal was to convey inclusivity, openness, and support. To achieve this, I carefully selected striking images of individuals that authentically embodied the joy, pride, and sense of community shared by those who uplift and celebrate one another. This approach helped create visuals that felt both heartfelt and empowering, reinforcing the campaign’s message of unity and acceptance.
One Pager / Presentation:
Due to the strong reception of the campaign, leadership chose to present it at a company-wide town hall. Subsequently, the marketing team asked me to develop a comprehensive presentation deck and a concise one-pager to highlight the campaign’s imagery and its influence throughout Healthline’s platform.
