Healthline Newsletters
Expertise:
Overview:
Designed two weekly informational newsletters for Healthline’s Nutrition Edition, delivering credible wellness and nutrition content through a vibrant, brand-forward system that prioritized clarity, scannability, and mobile-first consistency while reinforcing Healthline’s authority.
Outcome:
The redesigned newsletters contributed to a 20% increase in click-through rates, supporting stronger reader engagement through improved hierarchy, readability, and intentional visual storytelling.
My Role:
Led the visual and content design of both newsletters, creating a modular layout system, curating photography, and integrating Healthline’s brand colors to support clarity, trust, and long-term engagement across weekly editions.
Credits:
Ruth Basagoitia, Alexis Lira, Jaime Keiter, Erica Singleton
The Process:
The design process focused on creating a flexible, modular system to support two weekly newsletters—Nutrition Edition staying consistent with Healthline’s brand. Content was structured for clarity and scannability with a mobile-first approach. Photography was curated selectively to feel calm, credible, and inclusive, while a vibrant, colorful palette integrated Healthline’s brand colors to create visual hierarchy, guide attention, and keep the experience engaging without overwhelming the content.
The Challenge:
The challenge was to design two weekly Healthline newsletters, Nutrition Edition and Wellness Wire—that deliver credible, educational content in a calm and approachable way while remaining highly scannable, mobile-friendly, and visually consistent over time. The goal was to build trust across both series, establish Healthline as a reliable authority in wellness and nutrition, and create a flexible, repeatable design system that supports long-term audience engagement without relying on promotional or sales-driven tactics.
COLOR PALETTE — Creative Direction:
Healthline Media Creative Studio
COLLAGE TREATMENT — Creative Direction:
Healthline Media Creative Studio
ANIMATED ICONOGRAPHY — Creative Direction:
Healthline Media Creative Studio
Collaboration:
I worked with product designers to make sure the illustrations fit well and supported the user experience on desktop and mobile. We tested them in Figma and on real devices. For example, in a diabetes lesson, I removed background details to keep the illustration clear on small screens. I also used feedback from user research to make the illustrations more engaging and easier to understand.
Product Design (UI/UX)
Impact:
The redesigned newsletters led to a 20% increase in click-through rates, driven by clearer visual hierarchy, improved scannability, and more intentional use of imagery and color to guide reader attention.