Wealthfront: Ads

Expertise:

Visual Design

Marketing

Editorial

B2C

Overview:

Designed two weekly informational newsletters for Healthline’s Nutrition Edition, delivering credible wellness and nutrition content through a vibrant, brand-forward system that prioritized clarity, scannability, and mobile-first consistency while reinforcing Healthline’s authority.

Outcome:

The redesigned newsletters contributed to a 20% increase in click-through rates, supporting stronger reader engagement through improved hierarchy, readability, and intentional visual storytelling.

My Role:

Led the visual and content design of both newsletters, creating a modular layout system, curating photography, and integrating Healthline’s brand colors to support clarity, trust, and long-term engagement across weekly editions.

Credits:

Ruth Basagoitia, Alexis Lira, Jaime Keiter, Erica Singleton

The Challenge:

Wealthfront needed a more scalable and consistent approach to marketing design across paid advertising, promotional campaigns, and email communications. As the volume of campaigns grew, the challenge was to create high-performing creative while establishing a reusable newsletter design system that streamlined production, maintained brand consistency, and enabled the marketing team to move faster.

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Collaboration:

I partnered closely with marketing, product, editorial, and legal teams to translate campaign goals, product updates, and compliance requirements into clear, engaging marketing experiences. Working cross-functionally ensured every asset was aligned with business objectives, met regulatory standards, and delivered a consistent brand experience across paid advertising and email communications.

Impact:

The work established a more scalable marketing design workflow, enabling the team to launch campaigns more efficiently while maintaining a consistent brand experience across paid advertising and email communications. The newsletter design system reduced repetitive design work, improved collaboration across teams, and made it easier to deliver high-quality marketing assets at scale.