Optum Store & Perks
Expertise:
Overview:
Optum, Inc. is an American healthcare services provider with business interests encompassing technology and related services, pharmacy care services and
various direct healthcare services.
My Role:
I worked closely with the creative director to design and animate various social media graphics, digital ads and print materials for marketing. Also storyboarded and animated weekly graphics for various social media platforms, designed evergreen modules for digital advertisements and e-newsletters, and created direct mailers, sell sheets, and other printed materials.
Outcome:
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25% increase in social engagement due to A/B-tested animated posts.
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Improved email click-through rates by 15% with redesigned e-newsletter modules.
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Higher retention and conversion rates attributed to optimized ad formats.
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Enhanced brand recognition through consistent visuals across platforms.
Credits:
PH Oster, Alexis Lira, Sanchez Stanfield
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Interior Design Showcase
A collection of images showcasing various interior design projects, including modern and classic styles. Each image captures the unique design elements and attention to detail that define our work.
The Challenge:
Enhancing Brand Engagement Through Strategic
Digital Marketing Campaign Design
The goal was to create cohesive and engaging marketing materials for the Optum Store across social, digital, and print platforms while staying true to the brand's identity. I analyzed brand guidelines and healthcare marketing trends, incorporating insights from A/B testing to refine designs.
[Desktop]
Web
[Mobile]
Web
The Approach:
Optimizing Systems, Simplifying Processes and
Expanding Outreach
Our team used A/B testing to refine designs based on real performance data. We tested variations in layout, color, and imagery to see what drove the most engagement. By analyzing results, we made informed design decisions that enhanced user experience and effectiveness.
Email Campaigns
[Online Marketing]
[Online Marketing]]]
Ads
Ads
[Online Marketing]
The Challenge:
Scaling People, Processes, and Technology
The goal was to create cohesive and engaging marketing materials for the Optum Store across social, digital, and print platforms while staying true to the brand's identity. I analyzed brand guidelines and healthcare marketing trends, incorporating insights from A/B testing to refine designs.
Social
[Online Marketing]
Social
[Online Marketing]
The Challenge:
Scaling People, Processes, and Technology
The goal was to create cohesive and engaging marketing materials for the Optum Store across social, digital, and print platforms while staying true to the brand's identity. I analyzed brand guidelines and healthcare marketing trends, incorporating insights from A/B testing to refine designs.
