Wealthfront: Campaigns
Expertise:
Overview:
Wealthfront is a digital investment and financial planning company that helps people invest, save, and build long-term wealth through technology. During my time there, I worked across multiple marketing and editorial projects, with a strong focus on Vested Interest, Wealthfront’s weekly editorial newsletter, helping shape its visual direction, storytelling, and overall design system.
Outcome:
Strengthened brand consistency across channels while creating a flexible library of creative variations that could be adapted for different campaigns, audiences, and placements. The refreshed and expanded creative helped create a more engaging brand experience, making content more visually cohesive and relevant across touchpoints while supporting stronger user engagement.
My Role:
Supported the redesign and visual alignment of existing marketing materials across digital ads, social content, and other campaign touchpoints, creating a more cohesive and consistent brand experience across channels. Helped refine existing creative, develop new variations, and extend established visual systems across different formats and placements while maintaining brand consistency.
Credits:
Ian Bauer, Hugh Broths, Alex Kroemer
The Challenge:
Wealthfront needed a more scalable and consistent approach to marketing design across paid advertising, promotional campaigns, and email communications. As the volume of campaigns grew, the challenge was to create high-performing creative while establishing a reusable newsletter design system that streamlined production, maintained brand consistency, and enabled the marketing team to move faster.
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Collaboration:
I partnered closely with marketing, product, and legal teams to translate campaign goals, product updates, and compliance requirements into clear, engaging marketing experiences. Working cross-functionally ensured every asset was aligned with business objectives, met regulatory standards, and delivered a consistent brand experience across paid advertising and email communications.
Multi-Channel Campaigns:
We developed a range of ad sizes and creative formats for multiple channels, adapting each asset to the platform, campaign objective, and audience to create a cohesive multichannel experience. Working closely with my manager, I helped develop multiple assets and creative variations from existing campaign materials, extending the visual system across different placements and formats while maintaining a consistent brand look and feel.
Testing:
While designing we tested and developed different variations of paid ad designs, exploring a range of visual approaches, layouts, typography, imagery, and messaging to determine which creative directions resonated most effectively with the target audience. Iterated on designs based on performance insights and feedback, helping create engaging, visually consistent ad creative that could be tested and optimized across different campaigns and formats.
Variant 1
Variant 2
Variant 3
Variant 1
Variant 2
Impact:
The work established a more scalable marketing design workflow, enabling the team to launch campaigns more efficiently while maintaining a consistent brand experience across paid advertising and email communications. The newsletter design system reduced repetitive design work, improved collaboration across teams, and made it easier to deliver high-quality marketing assets at scale.